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What is “Sweetest Day” and How to Celebrate in Wake Forest

(The Triangle Trend) If you’re anything like the typical East Coaster, you’ve probably never heard of, or at least don’t know what “Sweetest Day” is. Believe it or not, regional holidays exist in the U.S. and Sweetest Day is the perfect example.

Celebrated every October 17, this day is all about food, friendship, and sweet food. Similar to Valentine’s day, it’s a day to share sweet messages and treats with that special someone. However, the day also branches outside of romance to the overall goal of sweetening the day for people in need.

Having originated in 1922, and mainly celebrated in the Midwest, Sweetest Day is a beautiful chance to give both material gifts and moral support to both those you love and those in need.

While Valentine’s Day is thought of as centered around gifts for women, there’s no mistake when it comes to the major recipients of this holiday. Midwesterners know full well that Sweetest Day could technically be called “Boyfriend Day,” since it’s mostly celebrated by women treating their male companions.

Since the main gifts consist of candy, one could argue that the holiday isn’t nearly as extravagant. But we say Sweetest Day is the best day to justify a sugar rush. So, if you’re looking to get in on some of the action, here are some businesses in Wake Forest that’ll help you get the job done.


Edible Arrangements

944 Gateway Commons Cir, Wake Forest, NC 27587

Edible Arrangements’ fruit arrangements and gifts are always made fresh using fruit that’s grown and picked to their high standards. They have some of the best assortments of gourmet chocolate Dipped Fruit™ nationwide and offer free samples for anyone skeptical.

Plenty of their fresh fruit treats can also be savored on the go, including their fresh fruit smoothie, Edible® Donut, chocolate Dipped Fruit™ Cone, or any of their other delectable fresh fruit snacks! Stop by their Wake Forest location before heading off on that date or picnic with your special someone.


The Cotton Company

306 S White St, Wake Forest, NC 27587

The Cotton Company is an extravagant boutique and marketplace shopping destination. Shop over 50 businesses under one roof, stocked with jewelry, sweet snacks, handcrafted items, local art, pottery, signs, and jewelry.

You don’t have to take it from us though. In 2019, The Cotton Company was voted Best Art Gallery, Best Gift Shop, and Favorite Store Overall.


Sweeties Candy Shop

352 S White St, Wake Forest, NC 27587

Located in Olde Towne Antiques and More, the only issue you’ll run into at Sweeties is having too many appealing candies to choose from. From their German chocolate truffle, peppermint truffle, and white chocolate pretzel to their one-of-a-kind macarons, there’s a little something for everyone. Though a bit on the pricier side, they are well worth the indulgence (and great for family outings!) The owners are extremely friendly, which is always a plus.


Southern Suds and Gifts

213 S White St, Wake Forest, NC 27587

For unique or even custom items, Southern Suds is your spot. At Southern Suds and Gifts, you’ll find handcrafted items, original art, customized jewelry, and so much more. Their artisan curated goods include:

  • Homemade Sugar Scrubs, Soaps, and Lotions
  • Custom Wreaths
  • Vinyl Monograms and Decals
  • Gorgeous Jewelry
  • And a wide variety of other things


Westside Gifts

12400 Wake Union Church Rd, Suite 2, Wake Forest, NC 27587

Established in 2018, Westside Gifts is all about simplifying the gifting process—providing both complimentary wrapping and shipping services with every purchase. They proudly sell trinkets and clothing of all kinds, serving as gifts for both him or her.

Some of their more unconventional gifts include kitchen cloths, journals, wall calendars, ornaments, tumblers, stress balls, shower steamers, and aromatherapy pals. Their motto is “kindness never goes out of style.” And we totally agree!

They conveniently offer OnSite Shipping and a plethora of decorative boxes and mailers.


Harvest Moon Trading Co

3901 Burlington Mills Rd, Wake Forest, NC 27587

Harvest Moon Trading Co offers a gift shopping experience that’s entirely different, affordable, fun, and local. They’ve got an amazing staff, free gift wrap, and a beautiful variety of soaps, clothing, snacks, and décor. They’ve been praised for having the most intimate and sincere original novelties that shoppers can find.

Their inventory is constantly changing, and caters particularly to feminine tastes, with tons of handcrafted jewelry items, purses, candles, and wallets.

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Cierra Smith | Editor

Raleigh-born writer passionate about cultural awareness and social change. You’ll typically find me somewhere studying a language, writing, or doing pilates. Consider me a health-conscious foodie with an interest in all diets and lifestyles.

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